Nutrition for dogs made simple

Health benefits of raw for dogs & cats

Why we're anti-kibble

Supporting research and R&D


Atopic dermatitis is a major inflammatory skin condition that makes up 50% of all skin allergy diagnoses in dogs. The gut microbiome is made of a core microbial population that maintains intestinal function and communication between the gut-skin axis, keeping your dog's skin healthy. In this article, we look at the research in this area, and how pet parents can now improve the health of their dog’s skin with targeted probiotics. Using nutrition to address problematic skin, your dog’s itchy skin can be significantly improved, and in some cases, even prevented.
A healthy gut microbiome can reduce inflammation, boost the immune system, improve digestion, and even prevent anxiety and mood disorders. Probiotics can help prevent dysbiosis and restore balance within the gut microbiome. We explain how.
We answer the question: can dogs eat raw chicken? With a review of the pros and cons...and recommendations as to why gently cooked may actually be better than raw.

Obesity is currently one of the greatest health and welfare problems facing domestic cats around the world. 

But is there something about us, that makes cat fat? It turns out there is.We break down the insights from some interesting research to help you understand if you're going to have to 'work against type' to avoid ending up with a fat cat! 

  • 5 min read

If you’re feeding your cat raw, one of the common things you’re probably told is that cats are obligate carnivores, and so they should only eat meat.

Well, it’s true. Cats are obligate carnivores. But it’s not true that they should only eat meat.

  • 0 min read

If you ask your vet for advice about what to feed your cat, the answer is likely to be kibble. Say you want to feed raw – and you could have an argument on your hands. The Pet Girl helps us bust a few myths about what cats should eat. (And live longer.) 

  • 5 min read

Cat food: check. Kitty litter: check. Scratching post: check. But what are you doing about biological fulfillment? The Pet Girl shines the light on helping a cat be…a cat.

  • 5 min read
There's a new book out, called, you guessed it, Eat Like the Animals, written by researchers from the Charles Perkins Centre at Sydney Uni, David Raubenheimer and Stephen Simpson. It has lessons for what we should be eating - and what we should be feeding our pets.
  • 2 min read

If you’ve looked at the ingredients in our balancing supplement for cats, or our complete and balanced treats for dogs, you’ll have noticed that both include cricket protein. And, after you’re over the ‘ew’ factor, you may be wondering why that is…

Here, we explain why crickets are in the mix – how it compares to other ingredients and why it’s actually so green! 

  • 4 min read

Feeding cats raw or fresh food – what’s the recipe? Is a supplement, especially one that has veges, fruit, and other goodies, really necessary? It turns out that obligate doesn’t really mean, eat meat, and nothing else…

  • 3 min read

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