Did you know that a by-product of carrot juice concentrate manufacture is pulp. And 25% of the carrot remains behind as pulp and although it contains nutrients and fibre, with no way of using it in bulk, it’s traditionally been lost as waste.

Not only that, but this ‘waste’ is not only food waste going down the drain but also the value of the resources such as fuel and fertiliser going into growing the food.

We're incorporating more functional food by-products into our Bestie products, and NinjinFibre is a key one. It's being progressively introduced into all our balancers and it's a key part of our Bestie health chews.

Here's why.

The manufacturers are Australia's largest tomato processor, grow, harvest and process carrots and garlic in the sunny Echuca region. Their project to use the carrot pulp waste, means they've now perfected a drying process that converts 7000 tonnes of carrot pulp per year into 700 tonnes of value-added powder. They worked with CSIRO to help them do this.

NinjinFibre® is a natural, non-GMO, grain-free, gluten-free, and food-grade fibre produced in Australia from locally grown carrots.

NinjinFibre®: A sustainable prebiotic fibre source Prebiotic fibre plays a vital role in pet food nutrition. These functional dietary components help shape the composition and activity of gut microbiota, promoting a healthy microbial balance within the intestine while also improving regularity, reducing constipation or diarrhea, and enhancing nutrient absorption.

NinjinFibre®: A natural satiety enhancer for pets

NinjinFibre® is naturally rich in bulk-forming fibres. Bulk-forming fibres play an important role in weight control for pets. Bulk-forming fibres offer calorie reduction while providing satiety and the feeling of fullness after meals.

Fibres also work by slowing down digestion, which helps to regulate sugar levels and prevent overeating. Bulk-forming fibres can be found in many pet foods to aid weight control programs.

NinjinFibre®: A natural source of flavonoids and antioxidants

NinjinFibre® is a powerful source of flavonoids and polyphenols, which are bioactive compounds that play an important role in pet health. These flavonoids and polyphenols have antioxidant properties and can help reduce inflammation, improve immune system function, and even promote better skin health. Flavonoids and polyphenols may also aid digestion, support liver function, and reduce cholesterol levels.