Why Bestie

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Meat Completers

Allrounder for puppies & adults

Hypoallergenic for gut-skin

Balancing supplements that make home prepped food simple and foolproof...and boost health.

Thera-Chews®

Anxiety

Bad breath

Skin & coat

Joint health

Therapeutic chews fed like treats, to target common health issues, with powerful, research-based formulas.

Thera-Bites™️

Antiox - selected mix of antioxidants

Biotics - pre, pro and postbiotics

Omegas - EPA, DHA & other omega 3s

Itchy Skin Power Combo - Skin & Biotics with FREE SHIPPING

Top up your dog's diet for optimum health, with antioxidants, biotics and key omega 3s in a yum, biscuity bite.

ADAPTOGENS

FRUIT & VEG

ALTERNATIVE PROTEINS

AUSTRALIAN SUPERFOODS

OILS, VINEGAR, BROTH

HERBS, VITAMINS & OTHER

When my partner Michael and I rescued our two little dogs Alfy and Mondoe over 14 years ago, we began a journey of care for the rest of their lives. They lived to the ages of 21 and 22.

We were heartbroken when they had to leave this world, but we were happy we'd made their lives happy for so many years.

From a dog that flinched when you touched him (Mondoe) to a dog that was so anxious he couldn't get enough of you (Alfy), they became happy little guys who had so much character and resilience. They gave us so much joy as well.

I know that if you're reading this, the chances are you feel the same depth of love and responsibility for your fur kids.

Throughout our years of pet parenting, we were always looking for what else we could do to help Alfy and Mondoe have great lives. As foodies ourselves, my partner and I didn't want to feed them kibble...and so we began to feed them meat.

But we realised that this didn't give Alfy and Mondoe all they needed, so I went hunting for a simple way to make complete and balanced meals...at home. (Alfy and Mondoe wrinkled up their noses at all that prepared bought stuff!)

I had trouble finding something that really fit the bill, so hello Bestie....

I left my decades-long career in marketing to start Bestie, and we began with one of the first true balancers in the market...

But we could also see that dogs and cats were getting older, with all the things that go with that - creaky joints, less energy and cognitive decline, not to mention modern issues like skin complaints, anxiety and bad breath. With dogs as old as Alfy and Mondoe, we were going through a lot of that first hand!

I started an R&D project to make nutraceutical chews to target these conditions. With the help of the CSIRO KickStart Research Program, Food Innovation Australia, Jobs for NSW, and the Advanced Manufacturing Growth Centre, we developed a cold extrusion processing method for our chew range, and our own manufacturing facility in NSW.

Amanda Falconer, founder.

And then hello Planet A!

Along the way though, things changed for us. Our human household went plant-based...and then that raised the question of what about the dogs???

There is a clear sustainability problem feeding dogs a high meat diet... but what was the alternative? I began to do some research...and I began to have a rethink about the role that meat protein plays in the diet.

Fast forward a year or so and here we are with Planet A. Like most other dog parents, there's no way I want to feed dogs anything that's going to compromise their health. With Planet A, I'm confident we've got fresh alternatives to meat, that are still complete and nutritionally balanced. And there's no need to go vegan if you don't want to...a flexitarian diet is great for dogs, just like it is for people.

Meet Dr Anna, Rosie and Lester

To get this far, I've been working with small animal nutritionist, Dr Anna Sutton. Anna spent 18 years leading the Kemin Nutrisurance Pet Food Division across the Asia-Pacific region. Kemin is a global ingredient manufacturer for human and pet foods.

Anna launched her own consulting business in 2020 and we've been working with Anna ever since. (She specialises in nutrition and formulation development across wet, dry, fresh, treat and supplement formats, the development of oxidation and microbial shelf-life strategies across multiple product formats, and product trouble shooting.)

She's the queen of all things nutrition - and she's my co-host on our podcast The Pet Nutrition Show.. Her older dog Rosie is also one of our ace testers!

THE PET NUTRITION SHOW

We're also serious about science

We'd love to be big enough to do our own clinical research trials into nutraceuticals. (One day!) Until then, we base our formulations on peer-reviewed, published research and the expertise of our trusted holistic vets and animal nutrition partners. Read more about the research that powers our decisions.

And we definitely like to keep things simple.

At the root of it all, we believe in keeping things simple. We want things to be as good as they can without a bunch of faffing around. That means no overly processed food, no complicated preparation and a smooth web experience.

GIVE US FEEDBACK

The Bestie Standard

We made a deal with your pet
before we ever met you.

Starting a pet nutrition company is easy. Doing it honestly is harder. These are the commitments we made on day one. The ones we'd sooner close the business than break.

Whole foods. Always.

When a whole food ingredient exists, we use it. Synthetic isolates are cheaper and easier to source. We still won't use them.

Research first. Product second.

Every formula starts with peer-reviewed, published research. Not a trend, not a supplier's pitch. The science exists before a single gram is blended.

Therapeutic amounts. Not token amounts.

Many brands sprinkle fashionable ingredients for the label, not the animal. Our concentrations are the ones the research says actually do something.

No claims we can't back.

We won't tell you our products cure or fix. Anyone who tells you otherwise about a supplement isn't being straight with you.

Full ingredient transparency. Forever.

Every ingredient listed. No proprietary blends hiding what's inside. Your pet can't read the label, so we owe you complete honesty.

Proudly made in Australia.

We make Bestie in NSW, using whole food ingredients you'd find in a good kitchen. Not a chemistry lab.

"Alfy and Mondoe lived to 21 and 22. I'll never know exactly how much our obsession with their nutrition contributed to that. But I know we left nothing on the table. That's the standard we hold every Bestie formula to."

Amanda Falconer, Founder, Bestie Health

4.7★

Average rating across
400+ reviews

14+

Years of real
pet parenting

CSIRO

KickStart Research
backed formulation

Synthetic vitamins,
fillers or isolates. Ever.

Ready to feed them like family?

Feed 'em like family.

Start with the formula designed for your pet's biggest need, or browse the full range.

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