Nutrition for dogs made simple

Health benefits of raw for dogs & cats

Why we're anti-kibble

Supporting research and R&D


Beef bones from Australian cattle are boiled under high pressure for more than six hours to extract all the nutrients; the broth is then dried using innovative low temperature processing. They're packed with trace minerals and a great taste!
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MCHA (or MicrocrystallineHydroxyapatite) bone meal is extracted from Australian certified BSE-free, pasture-fed cattle. It's a natural bone replacement that provides the proper calcium and phosphorus balance.
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The cod liver oil we use, is made from wild caught, sustainably sourced Norwegian Arctic cod. This cod liver oil is rich in omega-3s, including EPA and DHA, which support heart, brain, vision, and joint health, as well as vitamins A and D. 
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Green lipped mussel from NZ contains glycosaminoglycans, glucosamine and chondroitin, as well as zinc, and magnesium, all beneficial for good joint health. In addition, green lipped mussel along with cod liver oil, provides omega-3 fatty acids.
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Prebiotics, in the form of chicory root and brewer's yeast, support the growth of probiotics, a group of' friendly' bacteria that help with gut health and in turn, immune system health.

The ALLROUNDER includes live spores of B. coagulans MTCC 5856 strain at a strength of 1.47 billion CFU per 5 grams of ALLROUNDER.

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The orange veg are rich in betacarotene, a precursor of vitamin A and a powerful antioxidant. 
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Not only an environmentally sustainable, digestible protein, this Australian cricket meal is also rich in calcium, iron,  B12 and B2 vitamins and has three times the amount of omega 3 as salmon. For cats, it adds the essential amino sulfonic acid, taurine.
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Kale is rich in betacarotene as well as lutein, and other vitamins and minerals. Kale is rightly called a superfood and is rich in betacarotene as well as lutein, and other vitamins and minerals. Dietary lutein has been shown to cause a significantly enhanced cell-mediated and humoral immune response in dogs. It’s also been shown to enhance the antibody response of dogs given routine vaccinations.

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